Lubbers pushing with market goals despite the COVID-19 effects

Lubbers Logistics Group to capitalise on tight market conditions

The Dutch outfit Lubbers Logistics Group is expecting to record significant growth in all the segments it is active in, as the tight market environment continues throughout the year. 

The company that has recently appointed Gary Roche as its new CEO is expecting the demand to outpace the available capacity during the remaining two quarters of the year. Freight rates, that have been on the up due to the lack of capacity, are expected to remain high throughout the whole year.

Speaking to Project Cargo Journal, Pascal Lammers van Bueren, global director operations at Lubbers Global Freight, said the company expects to report a double digit growth in transactions during the latter part of the year.

“Overall we see a minimum growth of 15 percent in all the sectors we are active in,” he said.

In 2022 however, van Bueren expects the bottlenecks to disappear and a more normal supply/demand environment to emerge.

Persisting with growth goals

While the company’s goals to open offices in all the major energy hubs remain, the coronavirus pandemic has forced Lubbers to revise its steps forward.

The complex transport and logistics company is now analysing the new circumstances created by the pandemic and is yet to follow through with its plans.

The acquisition of its compatriot forwarding company Cargo Masters allowed Lubbers to expand its business portfolio into the aerospace, automotive, chemicals and fashion/luxury sectors.

With its Global Freight, Road Transport and Project Services divisions, Lubbers now has the capability of connecting the logistical dots to reach any destination, by any means of transport within sectors like energy, maritime & dredging, aerospace, chemicals, industrial, engineering & manufacturing and more.

Lubbers prioritises stability

Looking forward, Lammerts van Bueren said that for the company, and the industry as a whole, safeguarding and stabilising operation, liquidity, people, supply chains and markets is the overwhelming priority.

“For companies in all parts of the energy, utilities and resources sectors, it will be vital to combine effective scenario-planning with an examination of how different developments could affect their business in the short, medium and long term,” he said.

Companies within the sector will also have to accelerate new ways of working with automation and digitalisation.

“Technological transformation will give a boost by the experience of virtualisation and new ways of working by staff during the pandemic lockdown. It is likely to accelerate the move to a more mobile workforce, able to work virtually and at a distance,” van Bueren said.

Furthermore, he noted that a lot more focus has to be placed on real time visibility, and advancing the technology that can allow the market players to provide quick responses to change by allowing them to use real time data.

“Such data includes traffic patterns, weather, or road and port conditions which are used to take action and reshape demand or redirect supply and optimise routes,” he noted.

As Lammerts van Bueren sees it, the market is changing its focus to sustainability powered by technology, end-to-end shipping and increased visibility.

Author: Adnan Bajic

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