Caldwell beams turn pink for breast cancer awareness month
The Illinois-based manufacturer of material handling and rigging equipment, the Caldwell Group, will be producing its most popular Model 20 low headroom lifting beam available in pink. Indeed, breast cancer is the most prevalent form of cancer in the world, and October is awareness month, with pink as its signature colour.
The pink beams can be ordered in lengths up to 10 ft (just over 3 metres), and is available in various capacities (from 0.5 tons to 40 tons or about 0,45 metric tonnes to about 36 metric tonnes) and spreads (from 3 ft. to 18 ft. or about 0.9 metres to 5.4 metres). Customers can also add pink paint for a donation of $100.
The idea was Doug Stitt’s, the company’s president and CEO, who stated: “Like many families, mine has been touched by breast cancer. I wanted to find a way to raise money for continued research and support. When I brought the idea up, my team responded enthusiastically … and I hope our distributor and industry network will, too.”
Lisa Sympson, marketing manager at Caldwell, added “Any [Model 20] beam up to 10 ft. long ships for free, so it is quick and easy to calculate an end-price that incorporates the donation. Just ask for the pink beam, and we’ll add a $100 donation to your invoice. The full $100 will go directly to the American Cancer Society’s Making Strides Against Breast Cancer campaign. (…) It is a timely moment to show support for this ever-worthy cause. (…) The pink beam concept might prove to be the most iconic thing we’re doing, but it is just one part of our overall plan. Our whole team is behind the fundraising effort that starts in September and goes through October.”