Privately owned maritime service and logistics conglomerate Harren & Partner is embarking on a new era of close collaboration and innovation within its units. To that end, the conglomerate has changed its name to Harren Group. 

While the group’s individual company brands remain, this step unites these brands and its people across land and sea through a shared vision, mission and set of values to build the next generation of maritime services and logistics, the company said in its statement.

“There is one global ocean, and we are one global group – bringing together the best thinkers and doers to move the world forward,” says Dr. Martin Harren, CEO of Harren Group. This is a major step for all Harren Group members: Harren Bulkers, Harren Tankers, Harren Ship Management, SAL Heavy Lift, SAL Engineering, Intermarine, Combi Lift, Atheleon, trans-Mar-supply, HeavyLift@Sea and all affiliated service units.

“As a part of this world-renowned group, they are dedicated to becoming the bridge to the future – and the industry benchmark for what’s possible,” the statement reads.

The change

The biggest change to the group is the evolved group brand identity. A new logo represents the ultimate bridge between all units, inspired by engineering excellence and maritime architecture, the company said.

This new group brand is designed to attract great candidates, strengthen commercial synergies and leverage the group’s unique maritime service range and depth.

“It is crucial for everyone to know that our commercial brands are still operating as individual group members. The key difference: We will now be united under one strong group brand. Lifting customer expectations, collaborating to achieve what others have not and building a greener tomorrow,” highlights Dr Martin Harren.

The transition to Harren Group kicks off with the rollout of the new brand identity across all communication channels, including the company’s website, social media platforms and marketing materials. The Harren Group rebrand comes at a time when the industry is experiencing significant transformation and demand for carbon-neutral end-to-end solutions is continuously growing.