GTI Group launches new corporate brand
The North American family of specialised transport companies, GTI Group, headquartered in Montreal, has announced a corporate rebranding, following five years of rapid growth. The rebrand aims to emphasise GTI Group’s position as a full-service logistics provider.
GTI Group CEO and President Richard Lafreniere stated that:
“We are basically one company working together to serve our extensive client base, even though we have several locations both in Canada and the United States. The variety of our numerous service offerings enables GTI as one company to serve all our client’s logistical needs by leveraging the skills, talents and institutionalised knowledge we’ve accumulated. Our new brand reflects this objective, demonstrating to clients that we’re one family with shared values and a shared commitment to exceptional customer service through comprehensive, customised logistics solutions.”
GTI Group is therefore seeking to emphasise this, through messaging, design and imagery. A new standardised logo and colour palette across business units also seeks to emphasise the circular nature of the supply chain cycle and industry, forward progress and momentum, as well as unity and optimism.