Gebrüder Weiss, an international transport and logistics company has named Lars Nielsen as the Country Manager, Canada. The move is part of the company’s continued focus on expanding trade routes for customers across all regions of North America. The expansion includes grand openings of branch offices and warehouse spaces in Laredo, Texas, and Miami, Florida, this year.

Nielsen brings more than 30 years of experience in logistics, procurement, and supply chain operations in Canada to his new position, the company said.

“Lars has a blend of pioneering vision and operational expertise that make him ideally suited for this role. He’s opened new markets across Canada and led teams to rapid growth while also managing the details of ROI, key performance indicators, and staff development,” said CEO of Gebrüder Weiss USA, Mark McCullough. “We’re delighted to welcome Lars to the Gebrüder Weiss leadership team.”

The Canada, United States, and Mexico region operates as the largest free trade zone in the world, and Canada’s role in North American and global trade continues to grow. Canada was the top purchaser of U.S. goods exports in 2022, responsible for $356.5 billion in total purchases, and was the third largest supplier of goods exports to the U.S.. Domestically, Canada is investing in in-demand trade sectors, such as critical minerals necessary for batteries and semiconductors, to make essential supply chain routes more accessible, efficient, and secure.

“Gebrüder Weiss has set the standard for global logistics and led the industry in adapting to trade route shifts like nearshoring,” says Nielsen.” Canada is increasing its prominence in trade and supply chain operations, and I’m thrilled to be joining the company at this pivotal time.”

Nielsen is based at the Toronto office in Ontario, Canada, and is responsible for the Gebrüder Weiss branches in Toronto, Montreal, and Vancouver.