Ceva rebrands AMI and Manica in Africa
PRESS RELEASE – Effective per 2021, Ceva Logistics is rebranding the African freight forwarders AMI and Manica as Ceva Logistics following their acquisition last summer. Exceptions are Manica in Zimbabwe, Malawi and the borders, which will be branded “Manica a company of CEVA Logistics” through until January 1st 2022.
Ceva wants to become a leading, continent-wide player in Africa. As part of that strategy, the company bought a majority stake in AMI Worldwide and its brands AMI and Manica in June 2020. Since then, teams in all locations have worked together to focus on rebranding facilities, equipment, IT and business development materials.
That task is now complete and effective from January the 1st 2021, all locations in Kenya, Uganda, Tanzania, Rwanda, Burundi, Mozambique, Botswana and Zambia will progressively be branded as Ceva Logistics. In Zimbabwe and Malawi, the rebranding will take an additional year for completion, from January 1st 2021, “Manica a company of Ceva Logistics” will be used in the two countries.
Ceva Logistics’ network consists of 42 countries in Africa and is now branded in 21 countries. All 1,300 employees of the acquisitions have joined the Ceva Logistics global network with the objective of offering customers a seamless network, facilitating cargo movement within Africa and strengthening trade ties with the rest of the world.
The expanded African network maintains its close relationship with Ceva’s parent company, the CMA CGM Group, which has a historically strong continental presence in Africa.